10 Tips To Increase Your Search Engine Rankings

The basics of Optimization

Many online sellers get disappointed with search engines regularly changing algorithms. But there are basic principles that have not changed through the years. Apply these ideas to increase your rankings:

Tip 1-Do not be too fast to change domain names. Google has an aging delay for any new domain-it can require a year for your keywords to begin showing in the searches.

Tip 2-Optimize your site for your target audience, not the search engines. Always think about what impression your site presents your users-you’ll develop a better website the engines will like.

Tip 3-Do Keyword Research extensively. Everything else revolves around the keyword phrases you select, therefore it’s critical you choose the best ones. http://WordTracker.com and http://KeywordDiscovery.com are two information databases that teach you what words people are looking for and suggest words you can use.

Tip 4-Design and categorize your site architecture and navigation based on your keyword research. Jill Whalen, founder of http://www.highrankings.com, says, “Your homepage should be optimized for the more general phrases…Your inner pages should be optimized for the more specific ones.” If feasible, use keyword phrases as your navigation words.

Tip 5-Program your website to be “crawler” friendly. Search engines send out “crawlers” to gather information from your website so they understand how to rank it.

* Create your links using HTML, not javascript. Crawlers can’t follow javascript and won’t be able to read your information.

* Do not design your site in Flash-there’s nothing for the crawlers to read. If they can’t interpret the information, they cannot classify your site.

* Make sure your copy is HTML, not a graphic of a text. It may appear like copy. But if you have a text graphic, all of the crawlers will see is a blank page.

Tip 6-Label your internal text links and clickable image ALT attributes as descriptively as possible. Within the text links in your website, make use of the phrase that describes the page you’re clicking to. For image links, ensure those phrases are contained in the image’s code.

Tip 7-Write compelling copy for key pages of your site based on your selected keyword phrases. Select a couple of keyword phrases that apply to the specific page you’re writing and work those phrases into the copy.

Tip 8-Incorporate your keyword phrases into each page’s unique title tag. Title tags are granted significant weight with search engines. The title tag is the information that shows up in the search engine results so it is crucial that it be attractive, not only crammed with keywords.

Tip 9-Make sure your site is link-worthy. Search engines judge a site’s popularity by the number of links pointing to it. To make sure people will want to link to your website, you have to offer something worth linking to. Beyond your services or products, you would like something that puts you over the top: an information service, a superior presentation, or great variety.

Tip 10-Don’t be married to any one keyword or phrase. Optimize for all the relevant phrases. Says Whalen, “If you can rank highly for a good portion of them, they are going to add up to much more than just that one keyword phrase that you think is the good big money one.”

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