5 Easy Search Engine Optimization (SEO) Techniques

The lifeblood of any website/ecommerce company is traffic, & each and every webmaster knows the very best kind of traffic is natural, organic search engine traffic. You will find two extremely important reasons for this: (1) it’s extremely targeted, and (2) It’s Free! The hard part is getting top ranking for your sites keywords… or is it? The purpose of this article is to supply a few simple, efficient, and most essential, search engine friendly strategies to help boost your websites’ ranking and ultimately your traffic.

1. We will start with the Meta Tags. I know you’ve already heard of, and are most likely presently using meta tags on your website. This is fantastic. I just wish to make sure you’re using them effectively. We’ll only go over 2 tags: the “title” tag, and also the “description” tag. We’ll not go over the “keywords” tag, as the major search engines have placed less & less weight on this one, and some would argue this tag has no weight at all. I still use this tag however, as I feel there’s some merit and no drawbacks to using this tag.

I have found it efficient to use similar text in the “title” and “description” tags, and to place your keywords prominently in these tags (near the beginning and more than once). I’ve seen sites with “sitename.com”, “New Page 1″, or “Welcome to my site” within the “title” tag, which truly does not assist in their quest for higher rankings for their specific key phrase. Also, try not to make use of phrases for example “and”, “or”, or “the” in these tags.

**Important note about your keywords. Search engines evaluate keyword prominence, keyword weight, and keyword density when determining a site’s ranking. All three are calculated individually for the page, the title tag, the description tag, as well as other areas on a web page. Keyword prominence means how close the key phrase is towards the starting of one’s page. Key phrase weight refers to how numerous times a specific keyword or phrase could be discovered around the page. Key phrase density is the ratio with the key phrase to the other words on the page. You do not want the keyword weight or density to be too high, as this can appear to the search engine as “keyword stuffing” and most search engines penalize sites that stuff their key phrases.

2. Place your navigational links (& JavaScript) at the right or at the bottom, but not on the left, of the page. When the search engines like google “read” your website, they read from the top left to the bottom right. Search engines place an emphasis around the initial 100 phrases or text around the site. You don’t want these words to be navigational links or Javascript. Ideally, you want to have your tags with your key phrases within the starting of your page. This being said, placing your links/JavaScript on the right or bottom of your page ensures the search engine spiders get towards the text first, giving more weight to what’s essential on your page.

3. Place alt tags on all of your images. Search engine spiders cannot “read” pictures or images. The only way a spider knows what an image is about is by reading the alt tag. This is also another chance to place more of one’s key phrases in your HTML, improving your page’s keyword weight/density. Alt tags are easy to make and they can make a big difference in your websites keyword ranking. A simple alt tag looks like this: alt=”put your key phrase phrase here.” Search engines like google separately calculate key phrase prominence, density, & weight in alt tags as well, so optimize your tags.

4. Place your keywords at the bottom of your web page. Just as search engines like google place more weight around the first phrases of your web page, they also do the same towards the last phrases. The general thinking is this, if your website is about a certain subject, then the main points, or key phrases, should, appear at the starting, be spread throughout the web page, & be prominent at the conclusion. But if you’ve all of one’s navigational hyperlinks & JavaScript at the bottom, your relevant page text could end well before the HTML does. An easy way to have your keywords at the bottom of one’s page would be to include them in the copyright information. For example, if you’ve a dog food web site, you could have something like this at the very bottom of the web page: copyright 2005 yoursite.com World’s very best dog food Search engines are not (as of this writing), penalizing websites using this technique, & it wouldn’t truly make much sense for them to do so.

5. The Anchor Text of your links. Anchor text is the actual linking text on a site. It’s what the user clicks on to navigate to that specific website or page. If a search engine finds numerous hyperlinks to your site using the term “dog food”, then the search engine concludes your site is about “dog food”. This is overlooked quite often, but it seems to have a extremely large impact in your search engine rankings for a specific key phrase. Your anchor text needs to be the key phrase or phrase you are trying to target. Try to avoid anchor text such as “Click Here” or “www.yoursite.com”

Also, if you’re running a reciprocal link campaign, be certain to make use of variations of your text. If an engine notices each and every link to your site is identical, it could place less weight on these hyperlinks or potentially penalize your site. This is because search engines like google generally give much more weight to “naturally occurring” links, and much less to “reciprocal link exchange campaigns”. Using different, but relevant anchor text can dramatically affect your targeted key phrase rankings, by making your hyperlinks appear more natural.

Efficient SEO may seem difficult at first, but as you have read above, little tricks that require little or no programming knowledge, can make a huge impact in your website’s keyword ranking.

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