Advice On Making Your Video Go Viral

A term only coined relatively recently in marketing terms, viral marketing is the act of business promotion using social networks such as Facebook or YouTube. A successful viral marketing campaign will result in millions of viewers hits on your video, massively increasing your company’s exposure to potential customers.

Viral marketing has been increasing in popularity due to its low cost and high effectiveness. But how do you make a video that has the ability to go viral? Well that is what we are going to look at below.

First, and most importantly, your video must be outstanding. There must be a reason for people to send links to the video to friends or co-workers. It must be either funny or amazing, controversial or remarkable or even contain some fascinating information. Simply put, there needs to be a reason for people to pass the video on.

You do not need a huge marketing budget to make a viral video. You just need a good idea and some time in front of the camera. Ensure you shoot a few takes to get the video just right.

Even though YouTube will allow you to upload videos of up to ten minutes and one hundred megabytes; a long video will only put people off, depending on the content. Try to limit your video to between thirty seconds and two minutes.

Make sure you write a detailed and specific description. Sometimes it is not easy for people to find specific videos on YouTube as users fail to incorporate good descriptions and therefore precise keywords which will identify a video during a search.

Users can easily tell if a video is just a marketing exercise and if you make a video that attempts to deceive the audience into thinking that the video was consumer generated, and you fail, you will have the reverse of the intended outcome to which you sought after; meaning you will possibly gain negative feedback.

Some companies in the past have created a series of videos linked to a main theme. This has worked in some cases but not in others, though there is no harm trying as it will certainly increase the exposure of your videos.

Probably just as important as making a good video is actually telling people about it. There is no use in making a great video if nobody sees it. Add links to the video from your websites homepage, or other pages, incorporate the link into your email signature and send internal memos to employees notifying them of the existence of the video. You must start the ball rolling yourself, but once it does, it will be a steep slope down!

If you liked this, try : Viral Videos