Adwords, Adsense, Search Engine Optimization – Common Denominator, Keywords

If you have just put up a website, you most likely all ready have heard words like: key phrases, Google Adwords,GoogleAdsense, Search engine optimization. Adwords, Adsense, Seo have one thing in common – Keywords. How essential are keywords? Extremely Essential.

Google Adwords

Adwords, be it through Google, Miva, or any pay-per-click search engines, you require keywords. With Adwords, you create a three-line advert – 25 word title, with two 35 word lines of advert copy – then you create your keywords. To get the hits, you have to brainstorm for various keywords, that are various but relevant for your target audience. Sound simple? It’s not. It takes time, patience, constant tweaking, & hoping that the item you are selling isn’t already saturated — to much competition, makes it just a little more difficult for the novice to make a profit.

Google Adsense

Google Adsense is an advertising program created by Google, & which is beginning to be explored by other search engines, such as Yahoo & MSN – that allows you to put targeted advertisements in your web site. If somebody clicks on the advert, you earn a small quantity of cash. These ads are keyword driven and are related for your webpage or web site.

Sounds simple? Well, not truly. There is much more too it than just putting an ad in your website and expecting somebody to click on it. What’s involved? Let’s see – color, position, style, to name just a few.

Seo

Search engine optimization – this for me has been a time-consuming procedure – since I am still learning. Seo is keyword driven – the search engines pull the key phrases from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but perhaps in the near future, I will slowly eliminate the tag from my webpages…

The search engines do, however, pull info from Meta Description, Meta Title, and the content material of your webpages. Thus, content does reign supreme. Because content reigns supreme, every page should contain helpful content material and most importantly, your most relevant keywords that you need to emphasize. Secondly, it’s best to try & base your keywords around a central theme. I have found that when the keywords diverts away from the main theme – that sends a red flag to search engines. So, if you want to take a look at your keywords and the density of the keywords on your webpage or webpages – You can get a fast rundown at: http://www.ranks.nl/tools/spider.html . It is a free tool, and extremely useful.

To conclude, keywords is one of the main ingredients that leads people to your web site, product, service and/or ad. …AND, keywords based close to your quality content will help with your positioning in your web site.

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