Adwords, Adsense, SEO – Common Denominator, Keywords

If you have just put up a website, you almost certainly already have heard words such as: keywords, Google Adwords, Google Adsense, Seo. Adwords, Adsense, Seo have one thing in common – Keywords. How important are keywords? Very important.

Google Adwords

Adwords, whether it is via Google, Miva, or any pay-per-click search engines, you’ll need keywords. With Adwords, you create a three-line ad – 25 word title, with two 35 word lines of ad copy – you then create your keywords. To get the hits, you have to brainstorm for various keywords, which are different but pertinent to your target audience. Sound easy? It is not. It takes time, patience, constant tweaking, and with the hope that the product you’re selling isn’t already saturated — too much competition, makes it just a little more difficult for the novice to make a profit.

Google Adsense

Yahoo Adsense is an advertising program created by Google, and which is beginning to be explored by other search engines, like Yahoo and MSN – that allows you to put targeted ads on your web site. If somebody clicks on the ad, you earn a small amount of money. These ads are keyword driven and are pertinent to your webpage or web site.

Sounds simple? Well, not really. There’s more to it than simply putting an ad on your web site and expecting someone to click on it. What’s involved? Let’s see – colour, position, style, to name only a few.

Seo

Search engine optimization – this, for me, has been a time-consuming process – since I’m still learning. Seo is keyword driven – the search engines pull the keywords from your web copy – not, to my surprise, from the meta keywords tag. Granted, I still use the meta keywords tag, but maybe in the near future, I’ll slowly eliminate the tag from my webpages…

The search engines do, nevertheless, pull information from Meta Description, Meta Title, and the content of your webpages. Thus, content does reign supreme.

Since content reigns supreme, each page ought to include beneficial content and most significantly, your most pertinent keywords that you want to emphasize. Secondly, it’s best to try and base your keywords around a central theme. I’ve found that when the keywords diverts away from the main theme – that sends a red flag to search engines. Thus, if you want to take a look at your keywords and the density of the keywords on your webpage or webpages – You can get a quick rundown at: http://www.ranks.nl/tools/spider.html . It’s a free tool, and extremely helpful.

To conclude, keywords is among the main ingredients that leads people to your website, product, service and/or ad. …AND, keywords based around your quality content will help with your positioning on your web site.

Getting the best information on SEO, is no easy task nowadays. If you are looking for more information on SEO, then I suggest you make your prior research so you will not end up being misinformed, or much worse, scammed. If you want to know more about SEO uk, go here: SEO uk