Change – The Key To Google’s Algorithm

In a recent interview with Eric Schmidt, CEO of Google, Schmidt was reported to say that he was starting to be frustrated with the prevalent questions he gets pertaining to the ranking algorithm that is being applied by Google. From the reports, the CEO was asked why Google does not show its list of 200 factors in ranking.

Schmidt finally answered that the reason why the mega search engine refuses to disclose its algorithm is because they have no concrete factor when they make their rankings. Google prefers not to publish the algorithm and idea of how everything works because the algorithm itself undergoes a number changes as fast as the changes and development normally come in technology. In connection with this, they would rather not deal with the scrutiny of the search engine optimization community with every change.

The company is also concerned that if they share their exceedingly valuable algorithm, some SEO groups and online marketing communities might abuse it instead. If Google released their algorithm, some communities would go ballistic and find ways to make the most out of the published information. Once the algorithm is released, some individuals who are up to no good may use and abuse the system.

For now, the best thing that SEOs can do is to attempt to study the changes that Google has produced with every update. It is a good thing that Google does not often make intensive changes with every update. Though never-ending, the changes are done one at a time which allows newcomers to learn as they progress. It is proposed for those who are relatively new to SEO to first undertake the basic concepts of search engine optimization instead of going head on with new algorithms.

Preparing to control search engine optimization and online marketing will always be a challenge for people and companies. It is a good thing, then, that there are companies who are able to conform to the ever changing Google algorithm, and are able to at least have a firsthand experience of how search engine optimization works.

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