Facebook Fan Pages — How ToUse Them To SupportYour Firm

Of all the options for social media, Facebook Fan pages are the greatest means to market your organization. Above and beyond your corporate website, Facebook fan pages are rapidly becoming the heart and soul of a company’s presence and identity on the web.

Facebook fan pages are completely different from Facebook profile pages. Your Facebook fan page, unlike your profile page, is completely business related. It is like a profile, but for your corporation. Like your profile, you can include all sorts of applications and widgets to keep your clients in the loop as to what’s going on in your business, and to advance events, special offers, and just your business in general. On your fan page, clientele can communicate directly with you, in a means that feels more direct and friendly than the contact form on your website. And, just like your profile, updates are on the spot, and will appear on the feed of everyone who is registered as a fan.

Creating your Facebook fan page is simple. Simply log in, and scroll all the way to the bottom. Click on the ‘Advertising’ option, and select ‘Pages’, then ‘Create a Page’. After that, it’s as simple as setting up your profile was…just enter all the informationand then publish it!. The more informationyou add, the better…search engines, such as Google, rank Facebook pages very favorably.

Like profile pages, Facebook fan pages can have applications on them. Applications not only add different functions to your page, but also add interest and give people a reason to visit. You can find apps that link your Twitter account to your fan page, that draw your blog’s RSS feed to your page, or gather and post customer testimonials. A quick search for ‘business apps’ on Facebook will turn up heaps.

Now that your Facebook fan page is up, you need fans! Facebook fan pages are different in this regard, because you can’t merely browse around and send out friend invites. Instead, you have to invite people directly to become fans of your page. One method to achieve this is to have a Facebook badge on your website that links to your fan page, so visitors can click through and become a fan. If you have a mailing list, send out a note about your fan page and ask people to become a fan. Don’t forget about the people who are already your Facebook friends…ask them to sign up as well!.

The best way to sustain Facebook fan pages is to keep them updated frequently. Have a look at fan pages of other organizations that are similar to yours, and see what they do (and how successful they are). Be imaginative, and use your fan page to express the fun, personal side of your firm…not just to advance your services. Spend a few hours each week updating and building your fan-base, and before you know it you’ll have a dedicated following…and more business!

Bird and Co Creative is an seo company providing online marketing campaigns for your website. For more information on how we can get your website recognised by the major search engines, visit our website at www.birdandcocreative.co.uk.