Free Internet Marketing Ebook – Evaluating Website Performance

Setting up a website is the initial step of an Internet marketing campaign, and the success or failure of your site relies greatly on how especially you have defined your website goals.

There are steps you can take to make sure that your website is functioning at maximum efficiency. One of the first signs of how effectively your website is working for you is finding out the number of visitors in a given time period. A good baseline measurement is a month by which you haven’t been doing any strange offline promotional activities.

Nevertheless, just because hoards of individuals have passed through your gates does not mean your site is a success. Generally, you would like those visitors to actually do something there. It’s equally important to monitor the number of visitors to your website who made a purchase. This number is known as the site conversion rate, and it is an essential factor of the efficacy of your website. To uncover the site conversion rate, take the number of visitors each month and determine the percentage of them that actually performed the action your site is established for. For instance, if you had 2,000 hits to your website, but just 25 of them purchased your product, your site conversion rate equates to 1.25%. To obtain this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100)

If your website is established to get visitors to complete a form, make sure to then determine what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will really come to be your customer. Nevertheless, regardless of whether your website is set-up to sell a service or product, or to have the visitor to fill out a form, the site conversion rate will determine the success or failure of your website whenever you make changes to the website.

You might find that you need to implement some additional marketing strategies if you discover that traffic to your site is very low. There are a number of efficient strategies to improve the flow of traffic to your website, especially launching a search engine optimization campaign. This campaign is targeted at improving your position in search engine results so that consumers can find your pages faster and simpler.

One more element to examine is how simple it is for a visitor to your website to accomplish the action the website is set-up for.

Finally, have a specialist assess the copy on your website. The goal is, of course, to get your visitor to make an order or fill out your form. Website copy should be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The proper copy can make the difference involving profit and loss in your online campaign.

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