Google Places Listing Can Get More Customers To Your Business

People searching the internet are often looking for a local business service just like yours. They are hoping to find a business that they recognize and can actually visit right away in their immediate area. This is why local businesses actively using Google Places can get more customers to their shop. Proper use of Google Places results in a business’s Google Place page to display in local searches, and it also provides various business details and offerings which makes for a quality search experience for the searcher.

You can claim your Google Places page for free with a free Google account. An easy way to get an account is to sign up for gmail using your business name.

There are two ways to get your local business added to Google Places. You can claim an existing listing for your business that Google may have placed there for you or you can go to the Google local business center and create a new listing for your business. Either way make sure to add as much information as possible about your business.

To find the business center simply type out Google Places in the Google search box (or use this URL places.google.com/business) and the search engine will take you there. One thing to keep in mind is that every field in your Google Places listing should be filled out. Businesses with more information filled out are given higher priority in Google local searches so this part is very important.

The business category will also be asked for and filling up all five fields with categories relevant to your business is crucial. Filling in the field with unrelated information may be labeled as spamming by Google and the penalty will be felt in the rankings. Also, usually using locations in the categories is a no-no and your Google Places page could be de-indexed by Google.

You’ll need to validate your listing usually using the phone. A code will be sent to your primary phone number and you can enter it on the Place page. The other option is to get a mailed postcard which can take a couple weeks. A real person reviews your listing and approves it about a day later.

Getting your main business web-site loaded with plenty of useful information is a real help for your potential customers. Things to include may be contact info, driving directions, hours and descriptions of special services that you may offer. Providing good information can save you time and money by not having to answer the phone and explain how to get there.

In your Google business account you’ll find a report detailing the number of times the page came up during a search as well as how many times someone clicked on the link. These can be very important for business owners to see just how many customers are being driven by the local Google listing. Keep in mind that the local business website linked to your Google Places page has to be as informative as possible.

Google Places is a must for any local brick and mortar business. These pages are coming up right on the top of Google searches by computer or mobile phone. You do want to be there?

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