Helpful Questions And Tips About Niche Marketing

My clients and students are surprised and delighted to learn that a refined niche marketing strategy not only attracts considerably more business but also offers richer opportunities for self expression. To assist you discern your own market niche, try using “where” and “who” questions like the following:

“Where” Questions

Where do you consistently come across kindred spirits? Where are you most credible? Where is there the greatest need coupled with the biggest appreciation for your work? Where do the people who need your work most often have breakdowns which would cause them to hire you?

“Who” Questions

Who is naturally interested in you and to your work? To whom are the things that seem apparent to you a revelation? Who is traveling a road that you have successfully walked yourself? Whose language do you speak? Whose concerns can you reliably anticipate and tackle? Whom is it easy for you to serve?

Knowing and working from your strengths are essential parts of developing your niche marketing strategy.

There are most likely several ways in which your strengths can increase value in the marketplace. Therefore, developing a niche is a process of discovering a number of possibilities and steadily refining them.

You might think about developing a market niche as similar to planting a garden. You begin by planting lots of seeds rather close together. As these germinate, you keep the best sprouts and take away the others. As your garden grows, you will continue to thin and prune till only the strongest and healthiest plants remain. Along the way, you give away or compost the seedlings and trimmings; nothing is lost.

As you refine your niche marketing strategy, you’ll grow in integrity and confidence. As time passes, you will know with conviction which customers are right for you, and you will bring in more of them.

Are you Scared of Using Niche Marketing Because it may Turn Away Business?

As you refine your market niche, you might experience some anxiety that concentrating on your niche will deprive you of needed business. What do you do if someone outside of your niche would like to hire you?

Talk to them. Observe how well you fit. There’s nothing about a focused niche that says you cannot work with a variety of clients. The purpose of a niche is not to confine you, but to create the healthiest ecosystem for your business. Focusing your market niche is similar to focusing a great searchlight that can be seen for miles around. Your searchlight might attract people from beyond your niche exactly because you have defined that niche.

While you always have the choice of working with anyone who is drawn by your focused niche, do beware of trying to be all things to all people. Not only are you most likely to fail at this, but you run an increased risk of being seen as inauthentic and insincere. The cost of not applying a niche marketing strategy is not being recognized for the offer that you are and not having a fulcrum from which to leverage that offer for increased effectiveness, service, and prosperity. The longer you persist in marketing to everyone and anyone who could conceivably hire you, the more certain it is that you will burn out, leaving yourself and your clients or customers unhappy. In order to create a compelling declaration of what you are up to, you need to be willing to say “no” to those clients, projects, and possibilities which are not well within the scope of your passion and your expertise.

It is important to look to the market to determine what your prospective customers and clients want. But look with a keen eye for how the needs and desires of the market match up your strengths, talents, and passions. Say “no” to the opportunities that are a poor match, to ensure that your vision and resources could be focused on the projects and relationships which are most likely to succeed.

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