How To Divide Traffic Generation Methods Into Sensible Categories

You have a strategy, a selected target market, a product, and a conversion mechanism. Now you need traffic. Consumers, potential customers… folks along with cash and a wish to have what you have on offer.Let’s consider the crucial traffic sources within modern marketing. A good approach is to group sources of online traffic into five areas:

1.Search Engine Optimisation

2.Social Media

3.Paid Advertising

4.Database Marketing

5.Joint Ventures

Search Engine Optimisaton (SEO) typically forms the majority of traffic generation efforts. ‘Free visitors coming from search engines’ is exactly what some SEO’s refer to it as. But having worked in the capacity of SEO Manager for the largest independently owned loan brokerage in the United Kingdom, I can tell you that traffic through the search engines is not free. Despite not paying per visitor, you’ll still pay in resource time and knowledge to be able to position highly for sufficient key terms to bring consistent and targeted traffic from Search engine marketing.

Social Media Marketing

A relatively new phenomenon that has advanced with technology over and above the old Net’s bulletin boards, and message boards, into full blown personality profile driven, video clip enhanced, user created communities.

Tapping into Social networking can be expensive, yet vitally important to be able to 1. keep current with trends in your market. 2. survey and understand your target prospects. 3. Develop inlinks for your site important for SEO. Tapping the viral syndication of your advertising messages by people sharing with their buddies. Etc.

Paid Advertising Programs

Banner advertising display is often the very first resort of business marketing. Paid Advertisements should be known as a significant yet small part of the overall generation of new customer traffic. Also consider sponsor opportunities that is tied with lead generation.

PPC is a very fast and relatively simple method (easy if you know how) of getting hordes of visitors to your site almost instantly, and completely trackable for performance measurement. As SEO Manager for the loan company we managed a Pay Per Click spending budget of thousands of pounds on a monthly basis.

Database Programs

List rental, co-registration and e-mail broadcasting. You can actually rent (pay per use) a list of email addresses for various markets. Search on search engines for email list rental and depending on whether you are targeting B2B or B2C and the distinct niche, there could be a readily accessible list of opted in data which you can mail to today. And once your own e-mail list is growing, be sure to mail them regularly to remain front of mind and send them updates and campaigns of your offer.

Joint Venture Programs

This can include both shared broadcast mailings, co-sponsoring or exchange of website ad space. Affiliate marketing also falls in this group (promoting other companies items to generate commissions). Having a horde of loyal affiliate marketers that actively advertise your product to their client / consumer database can be a wonderful and important source of traffic. There are also affiliate type deals in places you get paid a fee not for immediately leading to a sale, but for generating a lead, which is known as CPA (cost per acquisition).

I am offering my own entire upcoming program on Time Management for Online Marketers for the 1st 100 marketers who get the Paul Smithson’s program through my page The Complete Guide To Traffic Bonus.