How To Get Your Twitter Problems Solved

If you’re building a brand on Twitter, you’re probably spending considerable time and expense responding to tweets, followers and your brand. Have you considered the effect of the inevitable twitter problem?

To start with, Twitter is not yours. You don’t control it, you can’t control and its users may very well move on at any given moment. Furthermore, could there be a bigger target for hackers than Twitter? All your time and energy could someday be wasted.

If you’re in the Social Media Department at your company, how often do they look at the social media ROI metrics? Most want to know how many fans you have on Facebook, what your reach is on Twitter and how many connections you’ve made on LinkedIn. What if you couldn’t give them this information?

Putting all your eggs in someone else’s basket isn’t the smartest thing unless you have a strategy in place. If everyone abandoned Twitter for a new service, how do you move people? It’s not like you can reach them if they’re still followers but they don’t log-in. Especially if you don’t really have a strong e-mail marketing campaign. What happens to your business when there’s no one clicking your links?

TwitterGlitch.com is a website that has thoroughly researched how to recover from Twitter problems. How can you tweet when you can’t log in? How can you find blueprints of your followers in the event your account dies? How can you create a second, back-up account in the event your account dies or gets hacked?

Twitter takes time to cultivate a following. It takes time to build trust and relationships. It takes time to ultimately make consistent sales. But what if that time was snubbed out today? What would your ROI be year-to-date if you made all the sales you were going to make on Twitter? Would you be happy?

And don’t forget about some of the perils that come with hackers. Imagine porn links coming from your Twitter account? And then how many of you have your Twitter feed showing on Facebook, your blog, Linkedin and elsewhere? A Twitter Glitch could be far reaching.

Want to find out more about protecting your company from twitter problems, then visit Dan Morris’s site on the best tools for Social Marketing Management.. This article, How To Get Your Twitter Problems Solved has free reprint rights.