How To Use Video Promotion To Attract Clients And Customers

The popularity of online video has literally skyrocketed in the last twelve months. Any business, professional services firm, professional practitioner or medical or dental practice that is not using video promotion to bring in new clients, patients and customers is missing one of the most cost-effective and effective marketing tactics available. If you are not reaping the benefits of this tactic, you must rethink the issue and begin to market your practice or business with video promotion.

How important is video promotion? It could be the key to the growth of your business or practice. In a recent study conducted by DoubleClick (a division of Google and Dynamic Logic) entitled “The Brand Value of Rich Media and Video Ads” some astounding statistics were shared. Of all online advertising, rich media with video was most effective in building brand recognition, brand loyalty and in creating intent to purchase.

Another report last year from Will Richmond of VideoNuze reported clear numbers that document the growth of online video. According to Richmond, in 2009 there were 33.2 billion views of videos made for the internet. In 2007 views of online videos increased by 39%; in 2008 views increased by 46%; in 2009 views increased by nearly 124%. Growth this significant cannot be ignored. Video promotion should be part of your marketing strategy.

Everybody who works in internet marketing has an opinion about why this huge growth occurred. I am not qualified to offer a definitive opinion as to why this happened or why it happened in 2009. I can, however, offer an opinion as a marketer as to why every business, health services provider or professional services firm should be planning at least one video promotion for online marketing purposes.

– We are, first of all, a multi-media based society. We love TV and motion pictures. We have now raised a generation or two that finds it very difficult to learn when information is presented in a single medium. The marketing community has produced many studies documenting the effectiveness of TV and multi-media advertising. I believe the parallel with online video should be obvious.

– One of the first rules marketing students learn is that people prefer doctors, professionals and businesses who are or who are run by people they know and like. In most cases, trust is also a factor in the choice of business or service providers. We draw clients when they know and trust us. So, the second reason is that online video promotion is a great way to help people get to know you.

– Third, if you have any kind of camera or cell phone that will record video or a video camera in/on your computer, you have all the equipment you need to make a video promotion. All you need to do is sit down and start talking.

– My fourth reason for using video promotion is that our society is increasingly enamored with reality TV. It is difficult to sit down to watch an evening of TV and not see at least one reality show. Why would you not want to be face to face with potential clients or customers?

– Last, but not least, video promotion is unbelievably versatile. You can do anything you want in a video recording. You can upload it to YouTube, link to it from your FaceBook page, put it on your website or anything else you want. Introduce yourself, talk about why you do what you do, what services you offer, what people need to know before they come in, what they might want to know later. You can even use a different video for each possible group of people or for each page on your website.

It seems to me that video is the way to go if you want to bring in new clients or customers. If you want people to visit your site and then come in and spend money with you, this is the very best tool to make that happen. If you have not started making your video promotion yet, it’s time to start now.

If you are a small business owner or professional and want to learn more about video promotion, view the free video, “How You Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free” at http://internetleadgenerationacademy.com/freevideo.htm