How to write unique and relevant content for SEO

The effects of good content

When considering the various tools of Search Engine Optimisation (SEO), you might be forgiven for overlooking one aspect that, although indirectly, can have a great impact on your website’s success. Good quality content can increase traffic and encourage users to visit again, and along with your other SEO efforts it can increase your ranking in the Search Engine Results Pages (SERPs).

Bring something new to the table

The first goal is to make your content unique. Is everyone transmitting the same piece of information? Do you have something new you could bring to the table? Research your competitors – what information are they covering? See if you can unearth a snippet that none of them know about. If the new information comes from a particular contact, including a quote from the source of this new-found gem will validate your information and your site, generating trust in your content. Users are then more likely to come back to your site for information on that topic in the future, and spread the word that you’re the person in the know.

Consider a new approach

It is also not only the information itself that is important, but the way it is presented. Even if you can’t unearth some fresh gem of knowledge, you can think of a new and different way of presenting it. If all the websites you’ve looked at covering your topic are displaying content in standard paragraphs, you could explore using a more visual technique, such as graphs, images or individual text boxes. Remember to keep it simple though – maintaining a user-friendly site is imperative. Also consider approaching the topic from a different angle. Is there an area of your subject that usually gets overlooked but that you could shed more light on? If most people express one particular opinion about some aspect of your area, argue the other side. It will certainly draw attention to your site and get people talking.

Relevant content is key

Along with writing unique and interesting content you also need to ensure it is relevant, or users may not even find their way to your site in the first place. Again, research plays a key part here. What information are people looking for? Look at competitors’ sites – what basics do they all cover? You can still make your content unique but you must ensure you at least touch on the main areas people want to know about. Another activity worth pursuing is keyword research. Thinking about what words potential visitors will be using to search for your content is crucial for SEO. Mind-mapping what keywords they may use is a good place to start, then you can use one of the keyword research tools available online. Both Wordtracker and Overture can provide information on the number of times people perform searches with certain keyword sequences. This tells you what information users are searching for, and you can ensure this information is covered in your content.

A worthwhile investment

Many people spend a lot of time building their website and focusing on other areas of SEO, but neglect the content itself. Your content should be relevant and as unique as possible, but also of a good quality. Invest time in your writing, and ensure everything is properly proofread – spelling mistakes and typos look sloppy and will drive users away from your site. Good content means good business!

When first embarking on a organic seo creating a website with unique content its often a minefield and using SEO Agency UK can help in planning your campaign.