Marketing Plan Template – A Visual Niche Approach For The Solo Entrepreneur

A marketing plan template is like a roadmap for how you will market your products and services. For solo entrepreneurs marketing online, the best approach is to create a visual roadmap in the form of a marketing funnel.

Your marketing funnel guides you on how to create a targeted internet marketing strategy that creates multiple streams of income and leverages your time.

If you picture a funnel, it’s wide at the top and narrow at the bottom. At the top of your funnel, you want to attract as many people from your target market as possible.

The best way to do this is with a giveaway that meets the top burning needs of your target market and showcases your solutions. In exchange for this giveaway, your prospects give you their name and email address so you can continue to communicate with them.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template. Generally speaking, in the middle of your funnel you will put your low to mid-range products and services. And at the bottom of the funnel are your highest priced programs and services.

Keep in mind though that you don’t want to annoy the people in your funnel with excessive marketing. You should continue to provide valuable content and gifts through things like your newsletter, special offers, contests, etc.

You can also tell the people in your marketing funnel about your products and services. This is an important part of your marketing plan template.

Be strategic in how you do this. Remember that people only do business with those they know, like and trust. So it’s unlikely that someone who doesn’t really know you will buy a high-end product or service from you, without having a “taste” of what you do. So you want to put your low to mid-range products and services in the middle of your funnel, while your higher priced programs and services will be at the bottom of your funnel.

With this targeted internet marketing strategy your goal is to attract your target market and then keep them moving through your funnel. Not everyone in your target market will reach the bottom of the funnel, however. Those who do are those that resonate the most with your personal style, teaching methods and strategic positioning. You want the people who really connect with you and with whom you really connect to be the ones to move through your funnel and to stick with you.

Remember that your goal is not just to “move people through your funnel”. That’s way too depersonalized. Your real goal is to build a community. Treat the people on your list with respect. They are valued members of your community and without them, you wouldn’t have a business.

Cindy Schulson is the owner of Attract Your Niche. She helps solo entrepreneurs find and attract their ideal niche so they can market themselves authentically and get faster results. Get your free copy of her report, “Ten Steps to Finding and Attracting Your Ideal Niche”.