On page optimisation tips for making your site rank better

When webmasters are thinking about there rankings in the search engines, its often limited to checking keywords are included in the title and meta tags. Although these are important factors its important to view how the spiders will view your pages and how content is structured and links displayed.

Navigational menu

Does your navigation look aesthetically pleasing but yet has no indexable text for search engines to follow to the relevant pages? If this is the case then your website may look good, however your basically making it harder for search engines to find the relevant content from your homepage. Structuring your navigation to include not what you think is important, but what services your users are looking for. Including the about us may come further along the navigation at the top of the page.

Cascading Content

If you have done your keyword research before hand then your title tag will have your main keywords starting with the most important on the left. If you can include content that is related to these subjects if they are services then write about them and not “who we are” and what we do” which are included on billions of pages across the web. Its also a good idea to structure your content with headers of H1, H2 in HTML terms. The main theme of the page is given the H1 tag and then sub headings are given H2 tags.

Internal linking

An old tactic for optimising your website was to include keywords in your footer links. As the industry grew, many webmasters started to spam their footer links with lots of keywords that we’re either directed at site pages that didn’t have content on the subject or were used to link to external sites that had purchased them on internet forums. Because of this its often a good idea to take a top down approach to optimising your homepage by including the most important links at the top navigation.

Outbound linking

An old and outdated technique for optimising your website was to include keywords in your footer at the bottom of your page. This resulted in many publishers over optimising there site and including lots of keywords linking to irrelevant pages or alternatively brokering links to other websites through forums which is against many of the search engines guidelines. Keep the most important links are at the top of the page to ensure that the se’s are directed to your internal pages.

Bold/Strong tags

Any clues to give spiders an idea of what is on the page will be useful in helping associate the relevance for a page. This can be implemented by putting a strong or bold tag on keywords of importance. Make sure not to over do this technique as it can dilute the relevance.

Bold or tag

Your images are quite often indexed by the search engines and so you need to make it easy for them to categorise what the image is as spiders which crawl your pages can’t see like we humans can. Naming the file I.e big-widget.jpg, along with naming the alt tag can help the image get indexed. This can be important when people do searches related to people who work at a company, meaning the picture embedded in your site may feature in the natural listings.

Video tagging

This is less of an optimisation technique and more of a way of increasing your brand awareness through different media. Featuring a video on a third party website such as youtube may result in it featuring in the search results. It is a good way of either demonstrating that you’re an authority through a presentation or if you’re selling a product then this is a good way to show customers how it works.

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