Performing SEO Google Style with Help from Google Analytics

If you are trying to optimize your website for Google, or better still, hiring an expert to do it for you, isn’t there a simple way that you can check to see if the said SEO efforts are actually pushing all the right buttons at Google?

You might be wondering Is there a simple way of checking to see if the SEO efforts you or your hired SEO expert are carrying out are actually working as expected.

One example of such a report is the report called Hostnames which you can get from Google analytics. The Hostnames report shows you the possible addresses that people can use to arrive at your website.

The ideal outcome that you’re looking for is that it is one address that refers your website and address like www.websitename.com. If you allow a number of alternatives website names and IP addresses two point two the same site for example, a name with capital letters and then another name with small letters you going to have problems with Google for SEO purposes.

You see Hostnames report within Google analytics to see if there are any alternative web addresses, mirrors or staging servers listed. If there are you will need to do some extra work to 301 direct them to the website address you want to use for SEO purposes because it’s not good if these mirrors or staging service can be accessed directly from the Internet.

For example you need to be careful about duplicate content. If your website uses parameter driven webpages (like water blogging, or RSS) you need to be careful because Google may see this as duplicate content because it appears elsewhere on the Internet. Google may use this as a reason to reduce the ranking of your website for SEO purposes.

So if you’re trying to do Google style SEO, you need to understand that Google sees duplication. You can do this by heading for the content section of Google analytics.

The content and title report can be useful for you. Get a few pages and check the domain and URLs rich title tag. What you’re looking for is just to see one per title tag. You have more than one comment is seen by Google as assigned duplication. Just make sure that you 301 redirect everything to the “mother page” and you should be okay. The top content report on Google analytics also get a similar information but without the detail.

Occasionally the Google analytics reports can be incorrect and therefore your efforts to curry favour with Google don’t work. But a steady keep looking at the reports and adjusting is necessary.

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