PPC Vs SEO – Which Is Advantageous?

There has been argument for years about the pluses and minuses of Pay-per-click (PPC) as opposed to Search engine optimization (SEO) – with many people holding strong viewpoints for and against both. This is a massive topic – way too much to handle fully in this post, but I’ll summarise the highlights and present my point of view about the topic. Some Paid advertising perks

Rapid results – can often start seeing results within just hours (or perhaps minutes) of initiating a campaign

Pay only each time a visitor clicks

Fairly easy to target the Keywords and phrases you would like

Don’t always need to change your website

Great Monitoring capabilities (which makes it easy to monitor, measure, modify and enhance)

You get to specify where users go (you designate the landing page)

Can easily aim for precise areas/localities for your ad to appear

Achieve first page visibility easily (but not always cheaply)

PPC can be a very effective way to get exposure for an internet site (particularly a new site). However when you stop paying, your ads stop being displayed, and the visitors stop coming – there may be few long term benefits. Pay per click is comparatively quick and easy to setup – but remember that it is also simple for your rivals – if they have deeper pockets, they might ultimately win.

As long as you know what you are prepared to spend per click, and are certain that the returns are greater than the cost, Pay-per-click can be highly effective. You would not for example care if it costs you a couple of thousand dollars (or more) a day as long as it yields five thousand dollars.

PPC is one of the few ways a recently released site could get included in the search engine results and start to get traffic (and sales revenue) while the longer term Seo techniques kick in. The statistics generated from a Pay Per Click Campaign (for example which key words are converting) may also be an extremely useful way to obtain data for an SEO campaign.

Search engine optimisation Benefits

Below are some of the pros of Search engine optimization:

Guests coming from Natural Search are Cost free

The search engine rankings a website achieves as a result of SEO can easily persist for a long time after the effort has been undertaken

On-page adjustments (that are most likely necessary for Search engine optimisation) may help improve conversions as well as traffic

As a rule more searchers click on the organic search results (88%) versus the pay-per-click ads (12%), so you may well get a lot more traffic from Natural results.

Users generally think Natural Search results have a greater “trust” level

Of course Search engine optimization is not free – it needs work and expense, frequently over a long period. In some reasonably competitive niches it can be very difficult (or even impossible) to accomplish top 10 rankings, but in most niches you’ll be able to reasonably easily achieve respectable rankings and traffic. As far as I am concerned, it’s the user that needs to be in the middle of any Search engine optimization strategies. Virtually whatever you do to improve the end user experience is likely to boost your search engine rankings and conversion rates (and in the long run enhance income/inquiries)

Both Paid advertising and Search engine optimisation have their good and bad points and depending on your particular circumstances, either (or maybe both) could be best for your needs.

This article has been written by the author, Tianshi Tiens. Should you require any morespirulina algaeplease visit his spirulina products resources!