SEO vs. Cold Calling to Generate Leads

Internet users are growing by the day. These users seek out information on the www and make informed purchasing decisions. They resist being called by telemarketers and website owners employing smart SEO practices can easily bring potential customers on to their website. Today, it is a fact that SEO is a more acceptable, non-intrusive and “decent” practice as compare to cold calling, which possesses tremendous nuisance value.

Back in the day cold calling was setup for selling. Now it’s setup for the buyer. There are several online retailers that utilize places like Facebook and Twitter to optimize code for a more targeted audience. You can also gain traffic through article writing, videos, audios, blogs, and a host of other options. The tactics are definitely “wooing” buyers left and right. You won’t find cold callers doing anything like this approach.

Due to all these avenues, cold calling has almost become obsolete. In fact, SEO can do about 70% of the job before cold calling would even make a dent. Why? Well, here are a few reasons

1. If you place keyword rich content in Meta tags, Meta descriptions, title tags, image texts, and body text can help websites reach the top of the search engines. The end result is increasing your brand recall value. How many times did cold calling ever do this in a positive manner?

2. SEO can catapult a website into the top of the search engine rankings without any sales-like advertisement.

3. You can also use article marketing techniques or create videos to make a product look better to customers. These are both considered a part of SEO. They attract customers to your products, services, or brand. When you cold call someone you can’t help them like this at all. The only thing they think is that you’re in a hurry to make a sale, which makes you look pushy.

4. When you push customers into a sale there is a bigger cancellation rate. When you use proper SEO strategies this situation is alleviated all together. This is because you’re invited them to come to your site. When they have control of the decision it becomes more enticing to everyone.

5. Cold calling is unfocused marketing while SEO is 100% targeted marketing.

6. Opt-in marketing is another SEO strategy that gives you permission to contact a potential customer through email. This will help turn people into actual customers down the road.

7. Cold calling can go against the law as well. Calling after work hours, calling people who have opted out, etc., have the potential to land companies in a soup. No such dangers with well-performed SEO!

SEO has clearly taken over for cold calling. While we understand some businesses will swear by it forever, those of us moving into the future understand how many sales are lost if you’re not using SEO strategies.

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