The Search Engine Optimization Dictionary – Your Guide To SEO Jargon

If your search engine optimisation consultancy seems to speak a different language everytime they start talking about what’s being done to enhance your rankings, then this article is for you. The following paragraphs ought to go some way to explaining some of the terminology used by your SEO Company and provide you with a basic understanding of the methods been discussed. The following is a list of widespread search engine optimisation jargon.

Posting on relevant forums that permit followed signature hyperlinks can be a good way of building your link popularity. The golden rule of thumb is to only join forums that you really feel are both related to your niche, and that you could actually contribute to. Do not join any forum merely to spam hyperlinks, doing so will get your posts blocked and account closed, you may also force the forum to implement the no-follow attribute or ban signature links.

While even I agree that flash can be visually stunning, it is not by any means a great medium with which to construct whole websites. This is because flash web sites are unreadable to search engines like google, Google needs to be able to see your content material if it is going to include your website within the search results, also because the sites navigation will also be constructed with flash, Google will be unable to follow the links on your homepage to search out the other pages of your site. Flash is fine when it’s properly used for images and banners, but by no means use flash for navigation, or textual content.

Canonicalisation is internal duplicate content material, that is to say content that is used on multiple pages inside your own website, this can be a problem that mainly affects sites with identical product pages but different currencies, and may be effectively addressed through the use of the rel=canonical attribute to specify which verison of the duplicate pages you would like the search engines to index. The rel=canonical attribute will even pass link juice from each of the duplicate pages to your preferred page.

A robots.txt file is a file utilized by site owners to control the way in which search engines are able to spider their sites. It’s possible to block folders, sub folders, or individual files from search engines by specifying disallow within the robots.txt file. You can also block any urls containing a specified query string by the use of more advanced parameters.

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