Three Serious Search Engine Optimisation Blunders To Be Aware Of

There are numerous bad practices that may have a counter productive impact on your search engine optimization efforts, most of these factors involve breeching the terms of service of main search engines, but there are different issues that can have a harmful influence such as rendering content or navigation in a fashion that search engines cannot easily read or comprehend. In this text I will define a number of of the blunders which I recurrently come across as a professional supplier of SEO Services These issues will lead to your websites rankings being penalized, and by avoiding these practices where doable, and correcting any of the below that are currently affecting your web site, you’ll improve your web sites on page SEO and make your website more easily spidered by Googlebot.

1. Hyperlinks To Dangerous Neighborhoods.

Engines like google understand that you can not control who hyperlinks to you, and they will not penalize you for having hyperlinks from sites of a doubtful nature, in spite of everything if this were the case it would be all too easy for unscrupulous web masters to sabotage the web sites of their competitors by constructing a couple of hyperlinks pointing to their websites from free for all links farms and different low trust type sites. Nevertheless, they also understand that you’ve got 100% control over who you opt to link out to. If you make a poor decision and hyperlink to a spammy site or a link farm then you can be penalized because of this, so choose who you link to very carefully.

2. Flash Navigation.

Even though Google can now read some data from flash files, this does not mean that the day when an internet site can depend on flash as its sole type of navigation has arrived, in reality its still a long way off. If you have flash navigation in your web site, then be sure that its supported by text links. Also don’t forget that not everyone has flash installed on their browser (or desires it installed) so your text links may also enhance the general usability of your website.

3. Splash Pages.

Adding a splash page as your websites homepage is a surefire way to loose visitors and kick your websites rankings to the gutter. The homepage of a domain is the single most important web page, therefore it makes absolutely no sense to make use of it to show a page which contains little or no text and principally consists of a pretty picture with a “click to enter” link. How would you feel if you went to a store to buy something for your dinner, only to discover a huge banner hung over the doorway to the store and a button saying “push to enter”? Splash pages are aggravating to users, and can actually lead to a reasonable percentage of those lucky enough to have actually discovered your web site to leave right there and then.

Also the splash web page is never going to even be indexed by google as it accommodates no textual content, therefore you’ve thrown away the most important web page of your entire website. If you have a splash web page, do everybody a favor and remove it. During my profession as a supplier of search engine optimisation Services, I have yet to find anything that gives me more personal satisfaction than removing a splash page!

Interested in discovering more about SEO? Or interested in a quotation for SEO Services? Look up our website, we also have a free SEO blog where you can learn about the core principals of SEO and find some effective tips.