Understanding Google Place Search

Google recently launched Google Place Search, totally integrating Google Place pages with organic results for any search terms that Google interprets as local, such as [Chicago pizza]. This new results format offers far more data at a glance to users, and provides new opportunities for enterprise owners – too as new challenges.

What Has Changed?

Preceding Google Place Search, there was a definite difference between organic search results, paid search results, and Places results. Sponsored ads were placed at the top and right-hand side of the page. Below the paid results came the “7-Pack,” a map accompanied by seven Google Places company results. Scroll beyond the 7-Pack and you would come across the organic search results.

Google Place Search and Google Boost have blurred these distinctions, giving a substantial advantage to companies with a Google Place account. One of the initial changes the user might notice is that the map has moved from the major search results section to the right-hand side of the page. As the user scrolls down, the map remains visible at the top proper corner. Sponsored search results will still appear at the top of the page, but business owners can now use Boost to generate a paid result that draws from the details on their Place page. Boost users will be differentiated from the other Place results with a different colored map pin.

The most considerable adjustment to come along with Google Place Search is the complete integration of Places with organic results. The 7-Pack has been eliminated; instead, Place results are interspersed all through the organic search listings. Until recently, a company with a well-ranked web site could effortlessly show up multiple times on the results page: once in the 7-Pack, and again in the organic listings. Google has now combined the results to reduce repeated entries. A company with great organic rankings will continue to show up near the top of the list, but information from its Google Place page, such as pictures or customer reviews, will now be integrated within the result listing.

What Does This Entail For You?

Since Google is now which includes Place pages directly inside the organic search results, a enterprise competing for the top search result might find itself competing against companies that don’t actually have a web site at all. The Google Place Search algorithm includes Place pages in the search results based on reviews and perceived relevancy. So, if a business does not have a web site but does have a Place page with plenty of useful content and lots of favorable customer reviews, it could rank more highly than a organization with a good site but no reviews or information on its Place page.

Google Place Search has made it much more crucial than ever for enterprise owners to claim their Google Place page and entries at review web sites including Yelp, Kudzu, and Citysearch. Google places significant importance on client reviews. To reap the benefits of these developments, businesses should strive to acquire as numerous positive reviews as possible through customer follow-up and reply promptly to any negative reviews by way of a reputation management campaign with the aid of an Atlanta SEO Company.

Our Atlanta SEO Company is continually adapting for the modifications in user demands. An Atlanta SEO Company can help you comprehend all the new modifications, and will ensure that the winds of change are moving you forward. An Atlanta SEO Company can assist with many of your requirements.