What Is Pay Per Click?

Pay Per Click aka PPC, Adwords, paid search is an online platform for advertising and is used to target searches using precise terms driving carefully targeted traffic to their sites. Pay per click is a proven “service” that is integrated into search engines, which permits advertisers to place specific bids on keywords and phrases. The keywords and phrases selected are related to the product or services being offered by the promoter. Then the advertiser is charged a set fee when the searcher clicks thru to their site – and so the term Pay Per Click is born.

When sites are involved in pay per click advertising, an advertisement will display on the site when a user searches for keywords the advertiser has selected, or when a site displays content that’s related to the keywords and phrases chosen in the campaign. Adverts that show in the search engine are known as “sponsored advertisements” or “sponsored links,” and are often positioned above or alongside organic search engine results.

Numerous pay per click suppliers exists in which advertisers can choose from, which includes: Google AdWords, Microsoft adCenter, and Yahoo! Search Marketing. These 3 providers are among the biggest providers of PPC services, with Google AdWords dominating a big percentage of the Pay-per-click market share.

Cost per click (CPC) is the cost that the advertiser pays to search engines, Internet publishers, or other suppliers of PPC, for each ad click that brings a visitor to the advertiser’s product or website. The CPC of a campaign is dependent on one or two factors, including the particular search engine, and the amount of competition for a particular keyword or phrase.

When planning a Pay per click campaign it’s critical to first decide on a budget for the campaign. Pay per click can get expensive, particularly for a beginning user that doesn’t yet understand how to set up and manage a campaign. Choosing a budget for your campaign will help in selecting which search engine to use for advertising, since the price can change considerably from one search engine to the next. The price to start a PPC campaign varies depending on the search engine used, and sometimes requires a deposit of funds to get started. Many PPC search engine management firms create coupons which permit incentives like matching of pay per click funds deposited, and discounts that may be redeemed for money value when starting a new campaign.

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